Jackson and Clarke County finally has a FUN, mass-appeal FM radio station that always draws a huge audience and reaches more than SIXTEEN TIMES the number of people as the local newspaper!
Jackson, Alabama, at one time had a small and local FM radio station designed to serve the local community with local programming, news and information. In 1990 that station, in favor of serving other (presumably) much more profitable communities, applied to the Federal Communications Commission to increase power and to move up to a larger tower. Of course, this comes with the hefty price-tag of higher rates to local advertisers while, although reaching other communities many miles away with their ads, most people hearing these ads 50 or more miles away will never drive to Jackson to purchase a local hamburger (or mop or broom, etc.). The "bigger station" also added satellite programming which is anything but local as it originates from a studio in Birmingham.
This leaves our station, 97.9 Fox-FM, WJLQ, as the only local FM radio station truly operating, 100%, from Jackson, Alabama.
Although 97.9 Fox-FM, WJLQ, has not ever undergone a change of ownership, it has changed a good bit since it's original inception in 2000 and 2001:
We believe that Jackson deserves to have it's own local FM radio station which originates all programming from within our local community and we pledge to remain here in service to local businesses and residents who have come to expect programming and community service from our station that wins awards globally and is rivaled by no other while keeping 100% of our operation truly local, right here in our local community.
Most people now see a local radio station as nothing more than "a big iPod that I can't control". They literally see a local radio station as a thing that randomly spews music, irritating commercials and vile and objectionable content out for all to hear who will listen.
At Fox-FM, nothing could be farther from the truth.
Fox-FM is something different! We remember a time when the words "entertaining" and "vulgar" were actually two completely separate things and when the true mark of a professional entertainer was to be able to entertain an audience (or an individual) without having to "shock" that audience with a never-ending barrage of vulgarities, loud and obnoxious noises and two (or more) clowns laughing ceaselessly at each other's nasty and horrible jokes.
Local News and Information
Local news is another of our Fox-FM specialties and, as anyone knows, local news is best when delivered in a manner that is fast, accurate and well presented while still maintaining a certain amount of common sense and dignity for those involved.
Local Severe Weather Coverage
When it comes to severe weather coverage, no one does it better than Fox-FM! We've proven this again and again within our community and, no doubt, we'll keep proving it into the foreseeable future.
Local Public Service
If it's happening within our community, Fox-FM is there! We're constantly reaching out to local schools, churches, community organizations and essentially anyone for news and information regarding local community events and happenings so that we can keep the people of our community fully informed of all local events and happenings.
Local Public Affairs
What's going on with our local city and county governments? What can we, as a community, do to be more involved within our community? What can we, as a community, do to make our community a better and safer place to live and within which to raise our children?
Fox-FM gets involved in these issues and more on a daily basis!
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.