100.1 Fox-FM Online = Huge market potential!!!

Did you know...?

Over one in seven 25- to 54-year-olds listen to online radio on a weekly basis. - Arbitron/Edison Media Research, The Infinite Dial 2008
Internet radio listeners are typically affluent, employed and educated. - Scarborough USA 2008
Internet radio listeners spend more time and money online than the average web user. - Scarborough USA 2008

The experience of developed countries illustrates what happens when the rich and diverse content of internet radio is easily accessible. The media audience researcher Bridge Ratings estimates that by the end of 2007, one in three of the USA's population was listening monthly to internet radio.*

These figures are driven by the massive penetration of broadband internet connections in developed countries. There are almost a quarter of a billion connections already installed worldwide, and this base is growing at around 36% annually.**

For example, experts say that by late 2009:

40% of MP3 / PMP players would have Wi-Fi internet radio
50% of DAB and satellite radios would have Wi-Fi internet radio
30% of home hi-fi systems would have Wi-Fi internet radio

* From Bridge Ratings & Research's
semi-annual study

** World broadband Statistics Q2 2006,
published by Point Topic

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